Ukukhuthaza iskena somnwe sifuna izimvo ezintsha

U-2017 ube ngamaxesha adlulileyo, kwaye ukuthandwa kweminyaka engama-23 kusekho. Olu phando lufumanise ukuba eTshayina, kukho iminwe yexesha lokuyala ngexesha lokuzibela ixesha lokuzibela ezizelwe mihla le. Ngoku zingaphezulu kwe-1300 brands zibandakanyeka kwishishini lokwamkelwa ngexesha lokuzimasa. Kweli shishini, kukho ezimbalwa "kunokutshiwo ukuba" isantya sokwanda kwesantya se-brand sikhawuleze ngakumbi kunokwamkelwa komthengi wexesha lokwamkelwa komnwe ". Ngoku iqondo lokugubungela ixesha lokwamkelwa kweminwe yi-3% kuphela, elinokucacisa le nqaku. Iskena seminwe somnwe sikholelwa ukuba ke, ukukhuthaza izitshixo zesango kufuna izimvo ezintsha.

Ukuthathela ingqalelo ixesha lokwamkelwa kweminwe sele kuphuhlisiwe phesheya kumashumi eminyaka. Iphenjelelwe ngamazwe aphesheya kwaye ngokuthe ngcembe yabachaphazele abantu baseTshayina. Ngoku kunokutshiwo ukuba impembelelo incinci kakhulu. Ukusuka kwixesha lokuqonda leminwe kumvelisi ovela kumvelisi ezandleni zabathengi, le yinkqubo ethatha ixesha. Ngoku abantu abaninzi abazi malunga nokwamkelwa kwexesha lomnwe. Kuyimfuneko kubavelisi kunye nabasasazi ukuba basebenze kunye ukufundisa abathengi kwaye babazise ukuba ixesha lokwamkelwa konwe lomnwe liya kuzisa lula ebomini.
Ukusukela ngo-2017, iinkampani ezingaphezulu kunye ezingakumbi ziye zaqalisa ukutsala imali kwilizwe lonke. Injongo kukubonisa ixesha lokwamkelwa kweminwe kwizixeko ezahlukeneyo, ukuze abasebenzisi banokungena ngokuthe ngqo ivenkile ukuba bafumane, kwaye baqonde ngokungqinelana kwexesha lokuyila ngomunwe kwimvakalelo. Yiva kakhulu iinzuzo kunye neenzuzo zexesha lokwamkelwa kweminwe. Kuphela kukwamkelwa kwabathengi kuphela apho iskena somnwe sinokukhuthaza ukuqhubeka nophando kunye nophuhliso, kunye nokuphucula ixesha lokuya ngexesha lokuhamba.
Xa iFranchisees ibeka indawo yokugcina, kukho ezi ngongoma zilandelayo ekufuneka ziqwalaselwe:
1. Izitayile zexesha elininzi zokuhamba ngeminwe, inkonzo ebalaseleyo emva kwentengiso yokuhlangabezana neemfuno zabathengi abaninzi;
2. Ngaphantsi kobunkokeli beskena somnwe, yenza imisebenzi yokucwangcisa ukutsala abathengi;
3. Kufuneka kubekho inkqubo yokusebenza emiselweyo yokubonelela abathengi ngokhuseleko oluthembekileyo lokusetyenziswa;
4. Ekuqaleni koyilo lwevenkile, kufuneka ibe mde kwaye ube netekhnoloji yetekhnoloji.
Yenza la manqaku angasentla, ndiyakholelwa ukuba sele uphumelele isiqingatha sempumelelo kweli shishini.